Right up to the end of the twentieth century Yellow Pages in the UK held a special place in the fabric of British life. And during the height of its popularity along came the Internet and at the same time the MMC investigated Yellow Pages and found them to be a monopoly. This double whammy took a few years to really bite, but bite it did and by the product was hamstrung by regulation whilst the Internet became a channel of disintermediation and effectively destroyed the core benefit of the printed product. The beauty of the Internet was that it had UK coverage from wherever you were and with Google getting into its stride there simply was no easier way to find what you wanted than online.
Sign In. The must-know stats from the Yellow Social Media Report. Check out the key stats from the Yellow Social Media Report. For all the facts and figures download the full Yellow Social Media Report for June Number of Australians on social media. What people are doing on social media.